About Frank Baldassare


Frank Baldassare has skillfully combined his deep experience in the health and wellness as well as entertainment industries as the President of Cody Boy Entertainment, which is a full-service content creator for TV, film, Internet and publishing with a focus on a health and wellness message for the entire family.

Frank is a creator, writer and producer of health and wellness shows, a children’s book author and executive producer of music. The many paths that Frank’s career and personal life took and the rich learning’s from the sum of his experiences have all converged to create Cody Boy Entertainment “the home of healthy entertainment”.

Frank is proof of his own success — he found his own way back to health and wellness by resolving his multi-year struggle with Celiac Disease, an autoimmune disease triggered by gluten, which wreaked havoc on his health with many debilitating symptoms. The systemic complications from his overactive immune system would force him to walk away from his music company and go in search of wellness. His long odyssey with this disease, starting with finally arriving at the correct diagnosis to dozens of visits to various specialists, and from even more damage to his health due to counter-productive medical treatments, led him to re-build his health through extensive research on his own about this disease and its systemic complications. He accomplished this through the exploration of many alternative practitioners and myriad wellness modalities (Western, Eastern, Holistic, etc.), editing, experimenting and then choosing those methods that led him back to a state of wellness.

Frank has over two decades of experience in three key and relevant areas which would serve him well in his search for wellness, and the creation of Cody Boy Entertainment:  
Fitness and health
And the restaurant industry
Frank’s message is fueled by his continuing desire to have a positive impact on a greater audience by providing people with the tools for a healthier lifestyle that can be achieved in easy and fun ways. 

Details of Frank’s Experience

Fitness And Health
Is a National Speaker on the topics of Living with Celiac Disease and the gluten-free lifestyle with such organizations as _________
Was a Spa consultant for the Cortiva Group, a leading spa management company in the U.S.
Was the manger of the Massage and Body Treatment department for the highly prestigious Peninsula Hotel’s Spa (a 5-star hotel) in New York City from 1994-2003
Taught aerobics, calisthenics, yoga and weight training for the largest fitness centers in New York City such as Jack Lalanne, New York Health & Racquet Club, etc.
Taught Swedish Massage and Reflexology workshops at Vassar College
Has written spa and health and wellness articles for Talent in Motion magazine
Was the Director of Fitness for Club Med in St. Lucia
Graduated from the Swedish Institute College of Health Sciences and is a Licensed Massage Therapist

Creator, Producer, Writer and Host of the gluten-free, food allergy cooking show series The Missing Ingredient®, the first cooking show series for people with food allergies airing on The Missing Ingredient TV  (a Cody Boy Company)
Creator, Producer, Writer and Host of In Search of Wellness ™ airing on Cody Boy Entertainment ” the home of healthy entertainment”. Fall 2012
Has appeared in numerous TV commercials and print advertising
Was a member of the respected New York Theater Company, The Common Basis Theater, under Artist Director and famed Acting Coach, Marcia Haufrecht 
Originated the lead role of Glen in the well-known New York playwright John Ford Noonan’s play Dying in Las Vegas where he received stellar reviews
Wrote one-man shows and monologues for himself and fellow actors, and appeared in numerous stage productions
Creator and Writer of the children’s book and multi-media property, Penny’s Pet Store Chronicles.  Release date Fall 2012
Executive Producer of Penny’s Pet Store Chronicles ™ soundtrack, to be released Fall 2012 on Cody Boy Music, featuring two tracks sung by Broadway Star Annaleigh Ashford
Publisher and Editor of the book “Dear Pat Cooper” by author Michael Caputo released on Cody Boy Books 2009 
Executive Producer of the hit children’s CD (Happy Times Ten) by Hampton and the Hamsters which was in the Top Twenty on the Disney charts and number one on XM Kids released in partnership with Sony Wonder
In 2000 Frank started an independent music label, Kunduru Music Inc., where he was Executive Producer of all projects and the Head of Artist Relations. His label partnered with such firms as Sony Wonder, EMI, Warner Chappell, and the Buddha Bar (Paris)
Executive Producer of super star DJ Tracy Young CD, Tracy Young Remixes Living Theater 

Manager for Caramba Downtown, one of New York’s trendiest eateries with 250+ seats
Beverage Manager (wine, beer, and spirits) for Café Bruxelles, one of the most enduring Belgian bistros in the fashionable West Village of New York City

Media Activity
Frank is a sought after as a leading expert in the health and wellness industry and has received media attention, such as…
Featured in the PBS special ” Gut Check”  Airing Summer 2012
Featured as the cover story on The Celiac Disease Annual Newsletter about his cooking show and his work on raising the awareness of Celiac Disease
Guest speaker at The International Celiac Conference and Food Faire in L.A. 2009, 2010 and 2011
Interviewed on Martha Stewart Living Today on his gluten-free cooking show series The Missing Ingredient and Living with Celiac Disease, 2008
Writer of a bi-monthly blog about gluten-free cooking and staying healthy while living with Celiac Disease on The Missing Ingredient TV.com
Honored Alumni 2011: The Swedish Institute College of Health Sciences
Judge at The First Annual Gluten-free Pizza Competition,  a part of The U.S. Pizza Team Trials, Sept. 2010
His gluten-free cooking show series , The Missing Ingredient,  has been written up on About.com
Featured in an article in Today’s Dietician Magazine –  “A Safe Gluten-Free Thanksgiving”,  Oct. 2010
Received rave reviews from Le Petite Chef for his motivational speaking style and his comprehensive knowledge of the gluten-free lifestyle
Voted “The Industries Pick For The Best In The Business” for his work in Massage Therapy, 1998
Quoted in numerous magazines such as Body and Soul: “Benefits Of Body Treatments”; Playgirl magazine on “The Benefits of Massage Therapy for People Living With HIV”
Interviewed on NBC News Channel 4 (New York) by Rosanne Colletti on Reflexology

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